Specialist VC leads Yaga's €4M pre-Series A funding round
Yaga, a fast-growing online marketplace for second-hand fashion, has raised €4 million in a pre-Series A funding round led by Specialist VC. The funding round also included participation from H&M Group, a group of angel investors, and other EstVCA members, such as Trind Ventures and Startup Wise Guys.
With the new funding, Yaga is exploring expansion opportunities primarily in the Middle East and North Africa region. The funding will also support further team growth and the development of existing markets. This funding also brings Yaga's total funding to €7.2 million.
"Second-hand fashion is no longer a niche – it's becoming the first choice for millions of people who want both affordability and sustainability. Our growth in South Africa proves that this is a global movement, not limited to Europe or the US. With this funding, we will explore new expansion opportunities as we continue to build the sustainable fashion marketplace of the future," said Aune Aunapuu, CEO and Founder of Yaga.
Over recent years, Yaga has doubled in size annually, reaching a €50 million+ GMV run rate. The company is now profitable and has achieved this scale with a 25-person team and €3.2 million in funding raised prior to this round, demonstrating the efficiency of its model and strong market demand.
Yaga's platform is designed to be safe and user-friendly, offering an escrow-based payment system and localised logistics to protect buyers and sellers. Items are typically 50-80% cheaper than new, making fashion more accessible while helping reduce the industry's environmental footprint.
