Practica Capital participates in Creem’s €5M seed funding round
Creem, a billing and monetization platform for AI-native companies, has raised €5 million in seed funding. The round was led by Inovo VC, with participation from existing investors Practica Capital and Antler. Angel investors in the round included Bolt founder Markus Villig, Ready Player Me founders Timmu Tõke and Kaspar Tiri, Voi's Adam Jafer, and Viktor.com's Fryd Wiatrowski.
Founded by Google and Adyen alumni Gabriel Ferraz and Alec Erasmus, Creem is building financial infrastructure for small, globally distributed software companies. Its platform brings together billing, payments, tax compliance, payouts, and revenue management for companies selling software internationally.
The company is developing Creem 2.0, expanding beyond traditional merchant-of-record services to include affiliate management, revenue splits, conversion analytics, marketing channel tracking, and abandoned-cart recovery. The platform supports different monetization models, including usage-based pricing, credit wallets, seat-based subscriptions, and prepaid credits.
Creem 2.0 is designed so that both people and AI agents can operate billing and monetization functions. An AI agent can configure a store and subsequently monitor and optimize its products and revenue operations, according to the company.
The new funding will support the scale-up of Creem 2.0, with the company planning to further develop its agent-operated billing and monetization capabilities, expand affiliate, analytics and marketing tools, and strengthen global compliance and payouts across fiat and stablecoin payment rails. The round brings Creem's total funding to €7 million.
“We first invested in Creem at pre-seed and are continuing to back the company in this round. Since our first investment, the team has more than doubled revenue to over €2 million in ARR while remaining small and highly technical. That pace of execution, together with the ambition behind it, is a key reason we invested in Gabriel and his team,” said the representative of Practica Capital in their LinkedIn post.
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